Using Multiple Mediums to Increase Traffic and Improve Page Rank
If you’re looking to promote your business online, it’s not enough to just have blog or a Google Adsense account. Savvy businesses must embrace multiple mediums to optimize their internet presence.
Here at CA Website Creation, we offer content-based website marketing, a proven effective combination of blog posting, press releases, article writing, social media marketing, social bookmarking, directory submissions, search engine submissions, and RSS distribution. Capitalizing on each medium is essential to succeed in today’s competitive market. Using them in tandem will increase web traffic and improve your page rank. Read on to find out more about how each of these vital channels can help you promote your product or service:
Blog Posting: Blog post writing is the workhorse of the online world. Your weblog, known as a “blog,” is an ongoing collection of short articles called “posts.” Through your blog, you can address a variety of topics relevant to your business or industry. Consistently publishing dynamic content builds a strong and loyal community of readers that return to your website again and again, resulting in high traffic. Each post creates a new web page for search engines to index and propels your page rank to the top.
Press Releases: A press release is a proven way to attract media coverage and generate new visits to your website. Typically used to announce an event, new product, or breakthrough, a well-worded press release can increase brand awareness at a fraction of the cost of traditional advertising. Press release writing exposes your company to hundreds of respected writers, editors, and media outlets, granting you access to their audience bases.
Article Writing: You’ve heard the expression that “content is king” and that goes double for the internet. Writing for sites like Ezine is a sure-fire way to get phenomenal content under your belt and encourage curious web surfers to check out your site. Each piece can utilize different keywords and target select potential clients. An easy way to promote your website for free, article writing also showcases your competency and establishes you as an expert. Published items often get picked up and featured by other sites looking for quality content. Every republished article boosts your ranking and ups traffic by linking to your website and expanding your reach.
Social Media Marketing: If you’ve ever used Twitter or Facebook, then you’ve been exposed to social media marketing. Short, informal, and entertaining, social media is the new darling of the marketing world and for good reason. Compact bursts of information make it easy for your followers to share your insights, promotions, and links with their friends and their friends’ friends.
Social Bookmarking: Sites like Digg and Delicious allow their users to easily manage their favorite bookmarks by saving them to a public website. Subscribers “tag” each bookmark with choice keywords and rank submissions. Because social bookmarking services broadcast who created each bookmark and provide access to that person’s other bookmarked resources, consumers can easily connect with other individuals interested in just about any topic. Users can quickly find, rank, and share links marked with the tags you select, allowing you to reach a broad audience for little cost.
Search Engine Submissions: Submitting your website directly to Google, Yahoo!, or Bing is an essential tactic for supporting your web site. Although major search engines use crawlers, bots, and spiders that eventually find most web sites, directly submitting your web page or web site on a regular basis ensures that it is updated in the target search engine and found on the results page.
RSS distribution: RSS (Really Simple Syndication) can lead to quick indexation by the search engines and get your content noticed. RSS distribution serves more as a temporary source of generating income links, rather than a long-term strategy for booting your page rank. The beauty of RSS feeds is that many aggregate news sites pull from different feeds; giving you wide exposure to a devoted audience you may not normally have access to. It is also a great way of getting Google to notice your website and content, since Google rewards frequently updated sites with better rankings and indexing.
To take full advantage of the many ways to promote your company on the internet you need the assistance of web content professionals. Here at CA Website Creation, we have over 5 years of experience helping companies just like yours boost their web presence.
Sara Onderdonk is a member of the Content and Article Writers Network of Internet Writers and Bloggers. To learn more about the CAW Network go to http://www.ContentAndArticleWriters.com
